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Two of the greatest brand managers and marketing strategiests share their ever lasting rules of marketing.
The authors explain to detail what you should think about when you're marketing your products and services and warn you of what happens if you don't understand the game of marketing.
This book is full of tangible examples that will make you think one step ahead of your competition and prevent you from making those common, avoidable, unexperienced people mistakes and will improve your chances of success in your business.