Developing the Strategy
Before jumping to the development of the materials, we met to talk about Ana's purpose and goals as well as the challenges she faced. In the process, we've prioritized the needs of her business and the customers she serves, which led to the foundation of the branding plan.
Understanding the Users
Ana's business is all about promoting people's wellness through antiinvasive methods. To understand the needs of these customers, we've created scenarios in which these people would resort to her services. This exercise painted a clear picture of their demographics, psychographics, needs and wants.
Defining the Brand
The strategy session also revealed the key pillars of the brand, defining it's personality (how it looks, sounds and acts).
Positioning
dōTERRA's products supported with Ana's fitness and wellness expertise allow her to intervene directly in the roots of the problem to help her clients blossom from malaise. Assisting and reinforcing their body cells structure and regeneration and solving people's body and mind blockages through natural healing methods.
Developing The Brand
Focusing on the brand's core values and the nature of the services it provides, we've developed an identity that identifies and speaks cohesively to guarantee every customer touchpoint reflected the brand.
The A calligraphic logomark possesses multiple hidden meanings in its core, representing Mother Nature gifts in it's fullest and the love for natural body healing.
Colors
Unity, peace and love. Ana's brand colors are an extension of her services sensations and results.
Typography
The combination and balance between a clean, professional and easy to read typeface with an handwriting rooted typeface for big displays allow this brand to work well across printed and digital mediums.
Visual Identity
The aesthetic of the brand was inspired by Ana's practices in mind as well as the elements in Nature associated with welcoming feelings and lightness of spirit, reinforcing the culture behind this brand.
Experience
A specific exercise to improve people's wellness and immunitary response is taught in one of the workshops Ana performs. We've designed a trifold that the attendees receive at the end.
