Developing the Strategy
We gather to talk about Vitor's motivations and vision about the project. Understanding his purpose, business goals and the customers he serves as well the challenges and needs of the business, led to a coherent foundation for the development of the brand.
Understanding the Users
Vitor helps people in a multitude of body conditions and states. Therefore, to understand the needs of these customers, we've created profiles of the kind of people that use his mentoring and why. This exercise revealed their demographics, psychographics, needs and wants.
Defining the Brand
The strategy session also revealed the key pillars of the brand, which defined it's personality (how it looks, sounds and acts).
Positioning
Assisting people who've been told that there was no reverse showed evidence that being healthy is a consequence of how we treat our body and mind. Learning about how the mind and physical body influence each other directly is an advantage to make easier and healthier decisions in life.
Developing The Brand
The concept of balance was imperative. We've developed an identity that identifies and speaks cohesively to guarantee every customer touchpoint reflected the brand.
Inspired in the minimal design, this symbol represents premium health and wellness with its boldness and symmetrical characteristics with a soft touch of action through its shapes and forms.
Colors
Reminiscing the golden trophies we conquer playing in the velvet mats, the colors of this brand enforce the serious and playful competitive feelings for the most premium and wealthy achievements.
Typography
Bold, balance and strong. The two typefaces work well together across all mediums and evoque both the energy and calmness of a steady growth.
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Visual Identity
The aesthetic of the brand was inspired by the dynamic and premium lifestyle. The culture behind the brand is about conscious rebalance of the premium health through wealthy practices for full and maximum body performance.
