Developing the Strategy
With such a great need of better copy for businesses and brands in the world, and as a storyteller myself, I believe communication is a core aspect for every business to thrive.
However, to be able to establish a position in the digital universe, the brand had to respond to a few specifics.
By research and defining these specifics, the name and visuals of this brand began to reveal themselves.
Understanding the Users
Businesses and brands who can't keep readers interested in what they have to say are not going to scale, or even last much longer in business, if an automated process is not implemented.
Defining the Brand
Imagine a friend calling your phone asking you about some place you went and how cool it was and what you did there and why did you went there, etc. But you got so much stuff to take care that you can't really spend an hour or two talking. Wouldn't it be cool if you just tell them - "hey, put these goggles on, I'm sending you on a trip"?
A place where people could visit a space station and tell copywriters to take a trip on their spaceship to visit this amazing place they know of and write a story to deliver to people who'd be interested in go there.
And where would you park them spaceships?
Positioning
Developing The Brand
Communication is an art. It's also the most powerful tool we have at our disposal.
It's our job to make it easier for others to understand us, not theirs to try to unveil us.
And that's what mycopystation was created for! A brand that wants to take communication out to the cosmos!
We humans love stories, it's the best way to take our minds on a trip... why not a space trip?
Colors
Joyful, peaceful and engaging. The whole process of a good copywriter would evoke these feelings, making the customer feel at ease while doing their job, but still be a part of the writing for their company.
Typography
Classic and clean charateristics of Helvetica evoke the professional side for this company, while Comic Neue brings the adventurous and playful child that can tell a story full of emotions.
